Công cụ quản lý dự án SWOT Analysis trong PMP là gì?
Công cụ này sử dụng trong quy trình: Identify Risks
This technique examines the project from each of the strengths, weaknesses, opportunities, and threats (SWOT) perspectives to increase the breadth of identified risks by including internally generated risks. The technique starts with identification of strengths and weaknesses of the organization, focusing on either the project, organization, or the business area in general. SWOT analysis then identifies any opportunities for the project that arise from organizational strengths, and any threats arising from organizational weaknesses. The analysis also examines the degree to which organizational strengths offset threats, as well as identifying opportunities that may serve to overcome weaknesses.
SWOT stands for:
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
SWOT Analysis intends on analyzing your project and organization from each of these perspectives to widen the reach of risk identification. SWOT Analysis typically goes through the following steps:
- Identify Org/Project Strengths and Weaknesses
- Identify Opportunities that arise as a result of the strengths
- Identify Threats that arise as a result of the weaknesses
- Examine the degree to which the strengths can offset the weaknesses
Practically speaking, these steps are done using a brainstorming session but let me add a caution here that, this brainstorming session is totally different than the one that we saw a few chapters ago. The purpose of that session was to identify project risks alone. The purpose/scope of this analysis/brainstorming is far wider than that. The main difference is that SWOT analysis can help uncover those risks that are generated internally within the organization along with the other project risks you may uncover from other areas of risk analysis and identification.
The Organization has many strengths like an experienced top management, quick hiring capabilities and a good pay structure. So, as a result of these strengths an opportunity is that, whenever a new project is to be taken up in short notice, the organization can do it because they have the capability to hire people quickly…
On the downside, the organization follows a heavy workload working culture along with low bench strength. So, the threats here are “Attrition possibilities” which is very common in high-pressure working culture environments. If attrition happens in a high scale, the organization may have to increase their pay packages in order to attract lateral hires at a faster rate.